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Agent

One agent. Every customer moment.

The customer-facing side of Unless — one AI Customer Agent across acquisition, retention, expansion, and support, with the Help Center it auto-generates as its public face. Browse a moment, or see the full overview.
Acquisition

Qualify, convert, educate. 24/7 on your marketing site.

Retention

See churn coming. Act before it does, inside the customer's product.

Expansion

Catch upsell signals early. Route them to the right owner.

Support

Resolve, co-pilot, learn — across every helpdesk and channel.

Engine

The platform underneath.

The back-of-house side of Unless — a Living Knowledge library that maintains itself, plus the Train → Test → Deploy → Analyze loop that keeps every Customer Agent sharper after every conversation. See how the engine compounds.
Train

Always current. Always ready. Living Knowledge + Living Context.

Test

Before a customer sees it. Preview, simulate, audit.

Deploy

One agent. The whole journey. Memory across all of it.

Analyze

Performance, value, AI maturity. All visible. All live.

Trust

Built for the EU from day one

The architecture that lets your DPO, security, and procurement teams sign off without slowing your team down. Browse the page, or jump straight to a section.
Privacy Vault

Twelve numbered measures keep sensitive identifiers home.

Compliance posture

Three pillars — sovereignty, AI Act readiness, sector readiness.

Architecture

Five EU-resident layers — touchpoints to LLM constellation.

Frameworks

EU AI Act, GDPR, DORA, OWASP — built into the platform, not bolted on.

Customers

Trusted by leaders

How regulated-Europe brands — from Visma to Onguard — turned customer success into a revenue engine with Unless.
Visma Enterprise AS

Norway's leading ERP — modernized self-service with Unless.

Helping patients

Patient self-service surged within weeks of deploying Unless.

Enhancing credit software

Financial service Onguard powers their support operations with Unless.

Ticket deflection at scale

Meet Sally, Kontek’s AI support colleague in regulated finance.

Resources

Search resources and support articles

Documentation, articles, and recipes for getting the most out of your Unless deployment — plus a help desk when you need a human.
Help center

Get-started guides and advanced playbooks for the platform.

Security and compliance

Privacy measures, security by design, and compliance guidelines.

Developer documentation

Find reference documentation for the javascript API.

The Unless cookbook

Bite-sized examples for every stage of the customer lifecycle.

Pricing

Pay per outcome. You choose.

Two equal-weight plans, both built around outcomes. Browse the page, or jump straight to a section.
The two plans

Flex (€0.99 per outcome) or Fixed (€1,999/month). Equal weight.

What's included

Full platform on both — Living Knowledge, Memory, Context.

Flex modules

Productized add-ons. À la carte on Flex, bundled into Fixed.

Frequently asked

What counts as an outcome, fair use, and switching mid-year.

Media kit

Press kit

Boilerplates Facts Logos Photos Bios

Boilerplate text

Three versions of the standard Unless company description, sized for different contexts. The voice is consistent across all three so they read as a family.

One-liner

For LinkedIn taglines, email signatures, and deck covers.

Unless is the AI Customer Agent for regulated European businesses - one agent across acquisition, retention, expansion, and support.

Paragraph

For LinkedIn company descriptions, short bios, and press releases.

Unless is the AI Customer Agent for regulated European businesses. One agent handles the entire customer journey - acquisition, retention, expansion, and support - with one memory per customer across every touchpoint. The platform is built natively for EU compliance (GDPR, EU AI Act, DORA, ISO 42001) and runs on a sovereign LLM constellation that keeps data and inference within EU jurisdiction. Founded in 2017, Unless is headquartered in Amsterdam and trusted by 30+ companies in the Visma Group, alongside customers including Onguard, Kontek, ZorgDomein, and Tripletex.

Three-paragraph version

For press kits, About Us pages, and longer-form profiles.

Unless is the AI Customer Agent for regulated European businesses. Where most AI tools cover one slice of the customer journey, Unless runs all four moments through a single agent: Acquisition on the marketing site, Retention inside the product, Expansion at the right signal, and Support across every helpdesk. The agent has one persistent memory of every customer, so people no longer re-explain themselves at every handoff, wait days for answers, or hit dead ends outside office hours.

The platform is built on three architectural senses - Living Knowledge, Living Memory, and Living Context - that keep the agent grounded, personal, and connected. A closed-loop engine (Train, Test, Deploy, Analyze) sharpens the agent with every interaction, while a sovereign LLM constellation keeps inference and data within EU jurisdiction with automatic failover between European and EU-hosted models. Compliance with GDPR, the EU AI Act, DORA, OWASP, and ISO 42001 is built into the architecture rather than retrofitted, and the platform is configurable for entities supervised by BaFin and AFM.

Founded in 2017 by Sander Nagtegaal (CEO) and Marcel Panse (CTO), Unless is headquartered in Amsterdam and backed by River Venture Partners, Block Party, Rockstart, and a group of angel investors. The platform has processed more than 100 million customer queries in production and is trusted by 30+ companies across the Visma Group, alongside customers including Onguard, Kontek, ZorgDomein, Tripletex, YouServe, and SaldeoSmart. Production deployments consistently deliver 78% ticket deflection, 71% efficiency gain, and an observed first-year ROI of 512%.

Contact

Demo Agent · Team Assistant
Press kit · Facts